Mimansa 2023 - International Research Conference
Home About Conference Mimansa 2023 - International Research Conference
Research Conference Overview About the Conference Theme of the Research
Conference Download Conference Brochure Objectives of the Conference Who Can Participate Call for Research Papers / Case
Studies Guidelines for Manuscript Pre-
paration and Submission Publication Opportunities Important Dates Registration Charges (Including
GST) Registration Link Payment Details Eminent Speakers Our Patrons Advisory Committee Organizing Committee
Mimansa 2023 - International Research Conference

Overview
An old adage says - When the winds of change flow some people build walls some build windmills. The Research Conference Mimansa celebrates the spirit of ‘Problems are Opportunities’ the mantra given by our founder Chancellor Prof. Dr. (Col.) A. Balasubramanian. We are living in a VUCA (Volatile, Uncertain, Complex, Ambiguous) world which possess many challenges which have only been compounded by the Pandemic. Many organizations saw an opportunity in this scenario and converted the challenges to their advantage. The International Research Conference will provide a forum for thought leaders from across the world to share their knowledge and insights in the area of Business Management and Technology.
About the Conference
Industry has come to understand that innovation is an important issue in sustainable business management, as it helps improve firms’ capabilities and competencies. Because of the fiercely competitive environment innovation has become a critical factor in the process of differentiation, leading to sustainable business success. Sustainable innovation is understood as creating products, processes, organizational and marketing practices that improve performance in the social, environmental and economic spheres. Firms should upgrade and integrate their business technologies, build trust as well as have a shared vision. Competency development in innovative thinking to support and foster changes in strategy, structure, administrative procedures, and systems is the need of the hour. Therefore, the conference theme is aligned to the multi-disciplinary thought process for business development.
Theme of the Research Conference
Innovative Practices for Sustainable Business
Download Conference Brochure
OBJECTIVES OF THE CONFERENCE
The conference aims to encourage quality research discussion and debate on business practices, design and experimentation in the context of innovative practices for sustainable business
- To deliberate on effective ways to nurture innovation and sustainability for business operations.
- To provide a forum to academicians, scholars and practitioners to share their knowledge, research and best practices to manage business in challenging times.
WHO CAN PARTICIPATE
- Academicians
- Research Scholars and Students
- Entrepreneurs
- Professionals
- Industry / Business executives
CALL FOR RESEARCH PAPERS / CASE STUDIES
Authors are invited to submit their original and unpublished manuscripts based on empirical research, experiences, reviews, promising ideas that demonstrate research focusing on main theme and sub themes of the International Conference.
All submitted work should mandatorily have similarity index below 10%.
SUB-THEMES
Marketing Track | HR Track | Finance Track | General Management |
---|---|---|---|
Digital Marketing | HR Analytics | Fintech | Artificial Intelligence |
Services Marketing | Remote Working | Automated Accounting | Big data & Analytics |
Relationship Marketing | Gig Economy | Digital Finance | Block Chain |
Retails Marketing | Employee Engagement | Cryptocurrencies | Internet of Things |
Rural Marketing | Diversity & Inclusion | Financial Market | Cyber Security |
Intelligent Marketing | Design Thinking in HR | Financial Services | Entrepreneurship |
Social Media Marketing | Leadership | International Finance | Operations and Supply Chain |
Branding Strategies | Employee wellness and mental health | Public Finance | Sports Management |
* Sub-themes are indicative. Research papers in all areas adhering to the main theme are welcome.
GUIDELINES FOR MANUSCRIPT PREPARATION AND SUBMISSION
- Papers / Case studies must be based on themes and sub-themes of the conference.
- Submission of a paper should be in a word document only
- Word Limit : Total word limit for each paper should be between 4000 - 6000 words.
- First Page : Title, Author (s), Name(s), and Affiliation (s) with contact number and email id
- Second Page : Title, Abstract (200 words approx), Keywords (5) followed by the main text.
Publication Opportunities
Research Papers and Case studies submitted in the conference will have a publication opportunity in the following journals subject to meeting the reviewer selection criteria :
- Emerald Emerging Market Case Studies (Scopus Indexed, E-ISSN:2045-0621)
- Indian Journal of Marketing (Scopus indexed, ISSN 0973-8703)
- Indian Journal of Finance (Scopus indexed, ISSN 0973-8711)
- Indian Journal of Management –Prabandhan (Scopus indexed, UGC CARE listed, ISSN: 0975-2854)
- South Asian Journal of Business & Management Cases (Scopus indexed, UGC Care listed SAGE Publication. ISSN:2277-9779)
- “The Marketing Perspectives on Phygitalisation'' Edited book. To be published by Apple Academic Press (Co-Publishing with CRC Press-Taylor & Francis Group, USA)
- FIIB Business Review (Scopus Indexed) (ISSN -2319-7145)
Submit your paper here
IMPORTANT DATES
- Last date for full paper submission : 20th February 2023
- Notification of full paper acceptance : 28th February 2023 (Early submission is encouraged)
Event Platform : Hybrid
Registration Charges (Including GST)
Foreign Participants - US$ 30
Corporates - INR 1500/-
Faculty Members - INR 1000/-
Ph.D Scholars - INR 800/-
Students - Nil
Register here
Payment Details
Name of Account : SRI BALAJI UNIVERSITY PUNE
Bank a/c no : 60411805311
Bank : Bank of Maharashtra
Branch : Thergaon, Pune.
IFSC : MAHB0000853
Eminent Speakers




Our Patrons
Prof. Paramanandhan Balasubramanian
Pro-Chancellor, Sri Balaji University, Pune & President, Sri Balaji Society, Pune
Mrs. Sushma Paramanandhan
Secretary, Sri Balaji Society, Pune
Advisory Committee
Prof. (Dr.) G.K. Shirude
Vice Chancellor,
Sri Balaji University, Pune (SBUP)
(Dr.) Bhimraya Metri
Director,
IIM Nagpur
Dr. Dimple Saini
Dean & Senior Director Corporate Relations,
Sri Balaji University, Pune
Dr. Biju G Pillai
Dean & Senior Director IT and Admissions,
Sri Balaji University, Pune
Dr. S. B. Agase
Registrar,
Sri Balaji University, Pune
Dr. Anil Keskar
Research Head,
Sri Balaji University, Pune