Mimansa 2021 - International Research Conference

Home Mimansa 2021 - International Research Conference

Mimansa 2021 - International Research Conference


An old adage says - When the winds of change flow some people build walls some build windmills. The Research Conference Mimansa celebrates the spirit of ‘Problems are Opportunities’ the mantra given by our founder Chancellor Prof. Dr. (Col.) A. Balasubramanian. We are living in a VUCA (Volatile, Uncertain, Complex, Ambiguous) world which possess many challenges which have only been compounded by the Pandemic. Many organizations saw an opportunity in this scenario and converted the challenges to their advantage. The International Research Conference will provide a forum for thought leaders from across the world to share their knowledge and insights in the area of Business Management and Technology.

About the Conference

Mimansa Research Conference endeavours to present a confluence of the best of minds in academia and industry on contemporary topics of relevance in the domain of Business Management and Technology. The multidisciplinary conference will provide a holistic and comprehensive understanding of opportunities and challenges facing us. Mimansa, as embodied in its name aims to foster a scientific temper, spirit of enquiry and profound reflection. High quality research papers and case studies describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Business Management and Technology are cordially invited for presentation at the two day conference.

Theme of the Research Conference

Innovative Strategies in Business Management and Technology in the Emerging Scenario.

Download Conference Brochure


The conference will provide a forum for Academicians, Doctoral Research Students and Practitioners to share path breaking knowledge in their line of work. The conference invites research papers and case studies on the following sub tracks. Please note the list is only indicative and papers/cases aligned to the conference theme are invited.

Marketing Track HR Track Finance Track Business Analytics and Technology Track Operations and Supply Chain Track
Digital Marketing HR Analytics Fintech Artificial Intelligence Manufacturing and Network alignment
Services Marketing Remote Working Automated Accounting Big data & Analytics People, Profit and Planet- Managing Triple bottom line in SCM
Relationship Marketing Gig Economy Digital Finance Block Chain SCM to reduce carbon footprints to sustain
Retails Marketing Employee Engagement Cryptocurrencies Internet of Things Industry 4.0
Rural Marketing Diversity & Inclusion Financial Market Business Intelligence Sustainable operations and supply chain management
Intelligent Marketing Design Thinking in HR Financial Services Cyber Security Integrating SC Strategies with business strategies
Social Media Marketing Leadership International Finance Virtual & Augmented Reality Information technology applications in supply chains
Digital Marketing Employee wellness and mental health Fintech Artificial Intelligence Lean/six-sigma/quality issues in supply chain

Submission Guidelines

Please ensure your submission meets the conference’s strict guidelines for accepting scholarly papers.

  • Authors need to submit their full papers at below link :
  • Research paper can have more than one author but not more than three authors
  • It should be an original and unpublished research work.
  • The Research paper /Case Study must be submitted in MS Word Format in two separate files. Name of the authors, affiliation, mobile number and email ids must be included in the cover page and Full paper in a separate MS Word file not having any author(s) identification.
  • The research paper should have an abstract of 250-300 words.
  • The paper should be an original work of the author(s) and be composed in not more than 8000- words, including graphs, figures and tables.
  • Typing instructions: Font Style: Times New Roman, font size – 12 pts, paragraph spacing of 1.5 and normal margins.
  • All the graphs, figures and tables should be labelled & numbered along with data source.
  • Referencing should be as per APA style (7th Edition)
  • Similarity/plagiarism index should be below 10%.
  • Case studies must be submitted along with a teaching note.

Publication Opportunities

Research Papers and Case studies submitted in the conference will have a publication opportunity in the following journals subject to meeting the reviewer’s selection criteria :

  • South Asian Journal of Business & Management Cases – Cite Score 0.5 a SCOPUS indexed, UGC Care listed SAGE Publication.
  • Indian Journal of Marketing (Scopus Indexed,ISSN 0973-8703)
  • Indian Journal of Finance ( Scopus Indexed & ISSN 0973-8711)
  • Indian Journal of Management–Prabandhan (Scopus Indexed, UGC CARE listed, ISSN (0975 - 2854)
  • Pacific Business Review International (web of Science - Emerging source citation index) ISSN 0974-438X
  • Unnati (ISSN 2319-1740)

Best Paper Prize

Best Paper Prize of Rs 20,000 and a certificate of appreciation will be conferred for each Track.

Important Timelines

  • Registration opens: 28th Sep 2021
  • Full paper submission: 8th Nov 2021
  • Communication of Paper Acceptance: 15th Nov 2021
  • Last date for Registration: 25th Nov 2021

Event Platform : Online via Zoom Digital Platform

Registration Guidelines

Authors must register for the conference to ensure inclusion of the paper in the conference program. In-absentia presentation is not allowed, one of the authors must be there for presentation Registration link https://www.journalpressindia.com/website/mimansa-sribalajiuniversitypune-intlconference2021

Registration Charges

Foreign Participants – INR 2500/-

Corporates - INR 1500/-

Faculties - INR 1000/-

Ph.D Scholars - INR 800/-

No registration fees will be charged for student participants.

Register here - registration link

Eminent Speakers

Dr. Jacqueline K. Eastman

Dr. Jacqueline K. Eastman

Professor of Marketing,
Georgia Southern University, Statesboro, USA, Co-Editor, Journal of Consumer Behaviour

Dr. Cleopatra Veloutsou

Dr. Cleopatra Veloutsou

Professor of Brand Management,
Adam Smith Business School, East University of Glasgow, UK . Co-Editor in Chief – Journal of Product & Brand Management, Associate Editor – Journal of Business Research, Head of the Marketing Research Unit - Athens Institute of Education and Research (ATINER), Greece.

Mr. Kurien Daniel

Mr. Kurien Daniel

National Vice President,
Indian Society of Training and Development(ISTD), New Delh

Dr. Ajoy K. Dey

Dr. Ajoy K. Dey

Professor of Operations & Decision Science,
Chairperson - Centre for Management Case Development (CMCD), BIMTECH, Editor of the South Asian Journal of Business & Management Cases SAGE Publication, EAB of Emerald Emerging Market Case Studies and Journal of Entrepreneurship in Emerging Economies

Dr. Arpan K. Kar

Dr. Arpan K. Kar

Associate Professor,
Information Systems, Indian Institute of Technology Delhi, India. Editor in Chief - International Journal of Information Management Data Insights, Elsevier

Dr. Aviral Kumar Tiwari

Dr. Aviral Kumar Tiwari

Associate Professor,
Rajagiri Business School, Rajagiri Valley Campus, Kochi, India Research Fellows, Laboratoire d’Economie d’Orléans (LEO - CNRS), University of Orleans, France , Regional Editor-South-East Asia: JPA: (ABDC-B) Senior Editor: International Journal of Emerging Markets: (ABDC-B)

Publication Partner : Journal Press India

Journal Press India (JPI), is a publishing house devoted to the publication of high-quality research journals in the areas of Commerce & Management, International Business, Indian Economy, Finance & Accounting and Indian Taxation.

All papers presented in the conference will be published in the form of online Conference Proceedings with an ISBN No.

The selected papers will be published in the Special Issue of “Manthan : Journal of Commerce and Management”, a peer-reviewed journal published by ‘Journal Press India’. The papers to be published would be selected after double blind peer-review process.

Other selected papers may also get a publication opportunity in the forthcoming Regular issues, in any of the below mentioned journals published by ‘Journal Press India’, after double blind peer-review process

Focus : Journal of International Business

Mudra : Journal of Finance and Accounting

Pragati : Journal of Indian Economy

Vision : Journal of Indian Taxation

All aforesaid journals are peer-reviewed / refereed and Indexed with Index Copernicus International (ICI), CrossRef, Research Gate, Google scholar, Summon (ProQuest), EBSCO, Indian Citation Index, Ulrich’s Web, Scilit, J-Gate and i-Scholar.

Advisory Committee

Prof. (Dr.) G.K. Shirude

Vice Chancellor,
Sri Balaji University, Pune (SBUP)

Dr. Bhimaraya Metri

Indian Institute of Management, Nagpur

Our Patrons

Smt. Thilagavathy Balasubramanian

Sri Balaji University, Pune

Prof. Paramanandhan Balasubramanian

Pro Chancellor,
Sri Balaji University, Pune

Conference Committee

Dr. Dimple Saini

Dean & Senior Director Corporate Relations,
HOD - Operations & Supply Chain Management,
Sri Balaji University, Pune

Dr. Biju G Pillai

Dean & Senior Director IT and Admissions, Director BIIB,
HOD - Information Technology,
Sri Balaji University, Pune

Dr. Anil Keskar

Research Head,
Sri Balaji University, Pune

Dr. Archana Shrivastava

Director BIMM, HOD PM & HRD,
Sri Balaji University, Pune,

Dr. S. B. Agase

Sri Balaji University, Pune

Organizing Committee

Dr. Binod Sinha

Professor, (BIMM)


Dr. Nilesh Kharche

Professor, (BITM)


Dr. Rajeshwari Patil

Associate Professor, (BIMHRD)


Mr. Rajkiran Pund

Assistant Professor, BITM