MBA (Marketing Management) Program Structure

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MBA (Marketing Management) Program Structure

Programme Structure for Batch 2022 – 2024
Course Title
Marketing Management
Organisational Behaviour
Operations Management
Management Acounting
Business Statistics
Managerial Economics
Business Research Methods
ERP Systems (SAP)
Business Modelling using Excel
Sales & Distribution Management
Consumer Bevaviour
Course Title
Data Visualisation using Tableau and BI
Supply Chain Management
Basics of Python
Human Resource Management
Financial Management
Quantitative Techniques
B2B Marketing
Services Marketing
Marketing Research
Marketing Analytics
Product Management
Course Title
Strategic Management
Design Thinking
Management Information System
Retail Management
Strategic Marketing
Customer Relationship Management
International Marketing Management
Brand Management
Integrated Marketing Communication
Digital Marketing & Social Media
Rural Marketing
Course Title
Business Ethics & Corporate Governance
Entrepreneurship
Corporate Social Responsibility & Sustainability
Disaster Management
Dissertation (Course of Independent Study)