MBA (Marketing Management) Program Structure
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MBA (Marketing Management) Program Structure

Programme Structure for Batch 2022 – 2024
Course Title |
---|
Marketing Management |
Organisational Behaviour |
Operations Management |
Management Acounting |
Business Statistics |
Managerial Economics |
Business Research Methods |
ERP Systems (SAP) |
Business Modelling using Excel |
Sales & Distribution Management |
Consumer Bevaviour |
Course Title |
---|
Data Visualisation using Tableau and BI |
Supply Chain Management |
Basics of Python |
Human Resource Management |
Financial Management |
Quantitative Techniques |
B2B Marketing |
Services Marketing |
Marketing Research |
Marketing Analytics |
Product Management |
Course Title |
---|
Strategic Management |
Design Thinking |
Management Information System |
Retail Management |
Strategic Marketing |
Customer Relationship Management |
International Marketing Management |
Brand Management |
Integrated Marketing Communication |
Digital Marketing & Social Media |
Rural Marketing |
Course Title |
---|
Business Ethics & Corporate Governance |
Entrepreneurship |
Corporate Social Responsibility & Sustainability |
Disaster Management |
Dissertation (Course of Independent Study) |