Sri Balaji University, Pune
Innovative Practices for Sustainable Business
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An old adage says - When the winds of change flow some people build walls some build windmills. The Research Conference Mimansa celebrates the spirit of ‘Problems are Opportunities’ the mantra given by our founder Chancellor Prof. Dr. (Col.) A. Balasubramanian. We are living in a VUCA (Volatile, Uncertain, Complex, Ambiguous) world which possess many challenges which have only been compounded by the Pandemic. Many organizations saw an opportunity in this scenario and converted the challenges to their advantage. The International Research Conference will provide a forum for thought leaders from across the world to share their knowledge and insights in the area of Business Management and Technology.
Industry has come to understand that innovation is an important issue in sustainable business management, as it helps improve firms’ capabilities and competencies. Because of the fiercely competitive environment innovation has become a critical factor in the process of differentiation, leading to sustainable business success. Sustainable innovation is understood as creating products, processes, organizational and marketing practices that improve performance in the social, environmental and economic spheres. Firms should upgrade and integrate their business technologies, build trust as well as have a shared vision. Competency development in innovative thinking to support and foster changes in strategy, structure, administrative procedures, and systems is the need of the hour. Therefore, the conference theme is aligned to the multi-disciplinary thought process for business development.
The conference aims to encourage quality research discussion and debate on business practices, design and experimentation in the context of innovative practices for sustainable business
Authors are invited to submit their original and unpublished manuscripts based on empirical research, experiences, reviews, promising ideas that demonstrate research focusing on main theme and sub themes of the International Conference.
All submitted work should mandatorily have similarity index below 10%.
| Marketing Track | HR Track | Finance Track | General Management |
|---|---|---|---|
| Digital Marketing | HR Analytics | Fintech | Artificial Intelligence |
| Services Marketing | Remote Working | Automated Accounting | Big data & Analytics |
| Relationship Marketing | Gig Economy | Digital Finance | Block Chain |
| Retails Marketing | Employee Engagement | Cryptocurrencies | Internet of Things |
| Rural Marketing | Diversity & Inclusion | Financial Market | Cyber Security |
| Intelligent Marketing | Design Thinking in HR | Financial Services | Entrepreneurship |
| Social Media Marketing | Leadership | International Finance | Operations and Supply Chain |
| Branding Strategies | Employee wellness and mental health | Public Finance | Sports Management |
* Sub-themes are indicative. Research papers in all areas adhering to the main theme are welcome.
Research Papers and Case studies submitted in the conference will have a publication opportunity in the following journals subject to meeting the reviewer selection criteria :
Event Platform : Hybrid
Foreign Participants - US$ 30
Corporates - INR 1500/-
Faculty Members - INR 1000/-
Ph.D Scholars - INR 800/-
Students - Nil
Name of Account : SRI BALAJI UNIVERSITY PUNE
Bank a/c no : 60411805311
Bank : Bank of Maharashtra
Branch : Thergaon, Pune.
IFSC : MAHB0000853
Prof. Paramanandhan Balasubramanian
Pro-Chancellor, Sri Balaji University, Pune & President, Sri Balaji Society, Pune
Mrs. Sushma Paramanandhan
Secretary, Sri Balaji Society, Pune
Prof. (Dr.) G.K. Shirude
Vice Chancellor,
Sri Balaji University, Pune (SBUP)
(Dr.) Bhimraya Metri
Director,
IIM Nagpur
Dr. Dimple Saini
Dean & Senior Director Corporate Relations,
Sri Balaji University, Pune
Dr. Biju G Pillai
Dean & Senior Director IT and Admissions,
Sri Balaji University, Pune
Dr. S. B. Agase
Registrar,
Sri Balaji University, Pune
Dr. Anil Keskar
Research Head,
Sri Balaji University, Pune
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