BBA is a graduation programme which gives a complete overview of business and management acumen and specialisations in the different sectors, including finance, marketing, human resources, business law, etc. As per Shiksha.com it is the most sought-after programme in India. While there are many institutes, Sri Balaji University, Pune (SBUP) stands out from a youth-oriented perspective. It offers students the right skill sets, which they must know in this ever-changing corporate sector. Therefore, you should consider the following five major factors before choosing a BBA programme:
[1] Your interests and career aspirations:
As a student, it is the most important thing you should practise. Even if you are interested in management, you should know where you envision yourself in the next 50 years of your life. Be it marketing, finance, entrepreneurship, human resources, or any field, just take some time to figure out which industry you are passionate about. You should choose a programme which connects with your interests and can take you on the path of a rewarding career. Long-term career aspirations will help you plan your career well, and you will always stay ahead of the trend. Thus, with the right skills, you know what you want to do and how to achieve it.
[2] Curriculum and Learning Style:
The BBA programme at every institute has a different curriculum and teaching methods. For example, Sri Balaji University, Pune (SBUP) offers seven types of specialisations, including marketing management, accounts and finance, human resource management, business analysis, international business, entrepreneurship and development, logistics, and supply management, in their BBA curriculum. Therefore, it is important for you to figure out programme structures that match your preferences.
At SBUP, the curriculum offered is balanced with theory and practical studies. Along with the traditional classroom, the University also provides hands-on experiences that will prepare you for a collaborative work environment.
[3] Experiential learning opportunities:
Even though books are the repository of knowledge, experiential learning prepares you for real-world application. Experiential learning is the foundation of modern education, especially in programmes like BBA. Thus, when you join a BBA programme, you also open the doors for opportunities like internships, research projects, or corporate programmes. These opportunities will help you develop your professional network and gain the necessary skills. By the time you complete your BBA education, you will be more aware of different industries and able to make informed decisions about your career paths.
[4] Faculty expertise and industry connections:
While opting for a BBA programme, it is crucial for you to know that the institute should have experienced faculty and industry connections. You are investing three years of your life in an institute to build your career; thus, you should ensure that the institute you choose provides top-notch mentorship. Other important factors include a strong alumni network and partnerships with businesses and organisations with the institute. These connections will give you abundant industry opportunities, including internships, networking events like the India Mobile Congress and the Confederation of Indian Industry, National ESG Summit 2.0, guest lectures, job placement, etc. All these factors will help you perform well on the professional front.
Industry connections like National HRD Network (NHRDN) facilitate learning experiences through workshops and seminars to develop knowledge and competencies. One of the institutes I am familiar with is SBUP—the home to India’s first NHRDN student chapter. It is committed towards personal and professional growth of students.
[5] Cost and Return on Investment (ROI):
BBA is a relatively affordable course, meaning that the return on investment in BBA is more than the cost of the investment. The average cost of pursuing BBA in India ranges from 50,000 to 10 lakh per annum. Thus, before opting for a BBA course, you should ensure that you are getting value for your money. Check the track record of the institute regarding job placement, alumni success stories, and the availability of scholarships and grants. SBUP, for instance, offers affordable BBA courses where you can learn both managerial and soft skills.