Balaji Institute of International Business (BIIB)

The MBA in Marketing Management programme is being conducted by our four institutes BITM, BIMM, BIMHRD, and BIIB, wherein students are prepared for the dynamic marketing environment. Through a holistic curriculum combining Generic Core Courses, such as Marketing Management and Strategic Management, and Tracks (such as Digital Marketing, Data Science and Finance), the program guarantees integrated development.

Here, students are exposed to hands-on tools such as Python, R Programming, and Tableau and work on topics like Artificial Intelligence and Blockchain, as well as Omni-Channel marketing. We provide exposure through internship, live projects and guest lectures to supplement their knowledge and skills with practical experience. At SBUP, graduates are equipped for jobs in Brand Management, Digital Marketing, Analytics, etc. With experienced faculty, modern facilities, and a strong industry network, we create leaders ready to thrive in the global market. Join us to redefine your career in marketing. For more information, click on the programme structure tab.