Balaji Institute of Technology & Management (BITM)

MBA-Marketing Management programme being taught at SBUP’s four institutes BITM, BIMM, BIMHRD and BIIB, is designed to develop the upcoming marketing professionals. The programme is industry-based and focuses on the curriculum, by combining academic precision with real-world application to equip students with a solid grounding in marketing theory and its theory-and-practice.

The course concentrate on thematic aspects such as consumer behaviour, market research, digital marketing, brand management, sales management, and advertising. Students are an important resource for case-based learning, live projects, internships, and industry engagement in the development of hands-on experience in the solution of market-related issues. Our programme also cater to data analytics, AI marketing, and sustainability of branding and industry needs related strategies. At SBUP, we conduct industry guest lectures, corporate training exercises, and networking opportunities that significantly contribute to employability. The program is framed to build leadership, communication, and analytical skills, that are core factors for success in the competitive marketplace.